Volkswagen Austria Online Card raffle game Scratchcard game for the BlueMotion campaign

Accompanying the BlueMotion print campaign a virtual version of the Volkswagen card game was built in Flash. Finishing the registration the participant receives a virtual scratchcard. This card matches the main layout of the ‘real’ scratchcard, which was distributed as an insert in diverse print products. In the end about 1.2 M scratchcards were produced.

After a successful registration (containing the cellular number) the user scratches his scratchcard. If he found a prize he will receive a winners code via SMS and has to enter this. Following this the user receives an email with his virtual scratchcard to pick up his prize at a Volkswagen dealer in his area or get a discount buying a new car.


Jul 2010 - Aug 2010
Volkswagen Austria
Project link